Who

DCPR was founded to offer involvement of its experienced principals, ensuring that each client receives high-level creative counsel, and results-based execution.

As communicators, our skills include:

• Business strategists
• Writers and journalistic story tellers
• Contrarians and differentiators, rather than herd-followers
• Creative strategists
• Project managers
• Employers of technology
• Respectful advisors

When brought together using discipline and creativity, clients get outstanding counsel and implementation.

   Joel Greenberg
   Founder & Principal

Hands-on practitioners gain experience by the minute, not just by the year.
DCPR founder, Joel Greenberg, has spent over 1.9 million minutes actively engaged in communications, PR, marketing, and business development.

Over those 16 years of working across a wide variety of organizations and industries, within the agency and corporate environment, Joel has created and managed successful and award-winning integrated marketing and PR programs.

Prior to DCPR’s founding in 2003, Joel was Director of Public Relations at a regional Washington D.C. integrated communications firm, where he helped earn the following distinctions:

• PR Week’s 10th fastest growing PR agency in the country (2000)
• #1 High-Tech PR Agency in the Washington Area (1999) by PR Week and the Council of PR Agencies
• MC Icon (now Technology Marketing) Award for Best Branding Campaign in the country (1999)
• Award winning campaigns for PSINet, Telogy Networks/Texas Instruments

A speaker and writer on public relations and communications issues, Joel is also a member of the National Press Club in Washington DC.

Previous organizational affiliations include RMR & Associates, Struever Bros., Eccles and Rouse, Johns Hopkins University, and the University of Maryland Medical System.

Joel holds a Master’s in Administrative Science (M.A.S., Management and Marketing), and a Bachelor’s (B.A.) in Social and Behavioral Sciences and Public Health, all from The Johns HopkinsUniversity in Baltimore, Maryland.

DCPR Alliances

DCPR has chosen a carefully selected group of top-tier, like-minded professionals to augment our core communications and public relations capabilities. When needed, we draw from a highly qualified team of graphic designers, website developers, market researchers, and strategists, using the team members that are best suited for the job at hand. As the orchestrators, we oversee the entire process of any project for complete continuity.