| Our Mission: |
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Functionally, DCPR operates as your “Department of Communications and Public Relations,” providing an effective mix of strategy and execution. DCPR works closely with your in-house resources – or we become them – providing constant, top level counsel, implementation and follow-through. What we won’t do is sell you at the senior level and service with the freshman – we don’t have any. We’re senior level practitioners that prefer to practice rather than preach or manage an army of others. Our satisfaction comes from providing the continual service, ideas, and value that brought us together in the first place. We promise no hierarchy; no pushing work down to the least experienced staff; and no need for you to pay for job titles and overhead that you can’t use. We believe that “what” strategies are used and “how” they’re executed can create a large margin of difference in the quality of a program. Just one way we ensure we’re consistently on-strategy and on-message is by employing our proprietary Dot-Connector methodology. Your success is a genuine condition of our own; we founded DCPR so that we can offer creative, collaborative, and results-based service to those who wish to benefit from it. |
"The Aptima story is not an easy one to tell. Joel was able to jump start our PR program by quickly understanding the complexity of our work, converting it into interesting, exciting news, and reaching out to the media to generate hard results. With his help, Aptima received the coverage it was looking for, including stories in Inc., The Boston Globe, and Washington Technology." Mike Paley |
"PR is to a company what the sense of self to the individual. It is both the internal state and the external persona." |