What

DCPR Services and Expertise

DCPR takes a holistic approach and applies communications and PR as integrated activities, using the right tools, at the right time, for the optimal results. The following represents services offered:

Discovery
  • Assess and prescribe a communications and PR strategy, with detailed implementation plan.
  • Conduct internal/external audit, with market and competitor research
  • Develop positioning strategy and differentiation
  • Identify key trends and opportunities
Company Personality - Brand Development

Develop materials that define and propagate the company personality including:

  • Corporate logos and graphics
  • Website design, content, and development
  • Corporate brochure, datasheets and marketing collateral
  • Presentations, tradeshow, and event support
Communications & Public Relations
Documents

Documents are the written record of any company's identity. Press releases, backgrounders, fact sheets, or FAQ’s, are tied together to reinforce a consistent message and unique identity.

    • baseline corporate messaging and positioning
    • Press resources and media kits
    • Company backgrounders, history and milestones
    • Fact sheets
    • Executive bios
    • FAQs (frequently asked questions)
    • Press releases and media alerts
Content

Content in the form of stories, studies, pitches, and articles create a company's real-time voice. We uncover what’s compelling and significant and connect it with market trends, news, and editorial opportunities.

1. Pitches

Whether for business, trade, technology, or vertical markets, pitches are tailored for each segment and delivered to secure the following types of coverage:

    • Features
    • News
    • Q & A’s
    • Sidebars
    • Awards
  • Company & executive profiles
  • Product and service announcements
  • Contributed articles
  • Case studies and application stories
  • Product reviews and roundups

2. Studies & Stories

  • Development of case histories and application stories
  • Writing bylined and contributed articles
  • Researching and writing white papers
  • Use of market statistics and studies
Push

The outbound activities used to reach and communicate with audiences. Proactive media cultivation, special events, speaking opportunities, and online communications are just some of the ways to connect with audiences in print, online, and live in-person.

1. Media & Analyst relations

  • Identify key media contacts and industry influencers
  • Conduct consistent media relations and outreach
  • Coordinate press briefings, interviews and presentations
  • Develop speaking points and media training for spokespersons

2. Events creation

  • Creat and organize industry roundtables, panels, and community events
  • Secure speaking opportunities
  • Manage tradeshow and themed industry events

3. Content distribution, using:

  • Wire services and online information portals
  • Targeted email and e-newsletters
  • Development of online presentations
RESULTS: Linking Communications | Marketing | & Business Goals

Results occur in different stages and can be measured in different ways, including the following:

  • Number and quality of press and analyst interviews
  • Frequency and quality of media coverage
  • Advertising equivalency
  • Inquiries and reference by the press as an industry/subject matter expert
  • Market recognition and "street credibility"
  • Lead generation, website traffic and call-ins as a result of exposure
  • Facilitated or shortened sales cycle

All tied together in our Dot-Connector™ methodology to get you from here to there.
See the How section for more information on the above items.

 

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