Having something worth saying is half the battle, saying it to those who matter is the other half. Understanding who to influence and how to reach them is a key step in PR and social media. DCPR’s ‘Push’ refers to our outreach activities to reach different publics.
Today’s audiences aren’t one-dimensional; they’re hybrid constituencies with different touch-points, so we engage in activities to provide a consistent and ubiquitous presence.
Whether through article placement, live events, speaking engagements, or blogging, using a combination of mediums ensures that you're connecting with people in a format and channel they’re apt to receive and respond to.
Media, blogger, and analyst outreach
. . . is where 'the rubber meets the road.' Its probably the single most important skill in developing quality relationships that directly translates into exposure (and sadly, missing from many PR firms).
Quality media relations is ultimately a reflection on your company, and equates to greater receptivity and respect from journalists, and resulting coverage.
Online communications such as e-newsletters and blogs are a double-edge sword with today’s electronic self-publishing. Just because something can be said doesn't mean it should be. Sending out irrelevant information or overstepping the frequency in reaching out to prospects and customers can erase the goodwill your company may have worked so hard to achieve. DCPR believes quality surpasses sheer noise when it comes to building relationships through direct communications.
There’s little to replace the face-to-face dialogue, the bonds developed over time, or the trusted handshake. Most people understand the power of the personal relationship. Aside from cloning your best salesperson or your visionary CEO, live venues can provide what no electronic media has duplicated – the three-dimensional impact and imprint of human interaction. Roundtable panel discussions, community events, and speaking opportunities can provide a strong forum for communicate with your prospects, potential investors, future employees and partners.
DCPR works with clients to ensure there’s a strategic rationale for having an event, where it can stand on its own merits, is properly themed and scripted, and possesses all the right ingredients - from participants, to location, logistics, and amenities. Otherwise events often miss the mark and provide a poor return on the time, money and resources invested.
We're selective in recommending events, and when we do undertake one, we ensure all cylinders will be firing to maximize its success – whether defined by attendance, media coverage, message delivery, or positive and lasting impression.
Push activities include:
• electronic newswire distribution • media, blogger and analyst relations • RSS • social media • 1-to-1 media pitching • conference and trade show promotion • speaking opportunitities • awards