Be a part of the new conversation, not the same old story
Your company is more than the boilerplate in its press release. To raise its profile and keep it there takes good, interesting, compelling content to feed the information appetite of today’s highly segmented media landscape...
Today’s hybridized media has shaken up the conventional gatekeeping channels to telling your story - blurring the lines between traditional outlets and new media and bloggers. And with the democratization of content creation, any company can become its own platform to create and distribute its story through blogs, syndication, social media and more. And yet, it all comes back to the need for fresh, original, and compelling ‘content as king.’
DCPR works with you to create well-constructed pitches and stories, blog content, contributed articles, and case studies to serve the markets you want to reach –whether it’s business, financial, trade, vertical or the local community.
Out from under the bell jar
Companies don’t operate in a vacuum, and neither should their communications. DCPR excels in collaborating with you identify and pull together disparate pieces of information into compelling stories that’ll appeal to those outside the company umbrella. Its fun and enlightening process that can help energize and breathe new life into company’s identity and culture.
Combining objective editorial perspective with the creative copy, we build stories that are mapped to news and trends, that resonate with your audiences by answering the “what’s in it for me and why should I care?” test.
Contribute to the knowledge pool
Quality content is also more than company-centric. By using white papers, research, and survey material, you add to the market’s knowledge base, creating a position of thought leadership that translates into greater mindshare.
message maps • pitch and story creation • news + case studies • contributed articles • blog content and strategy • executive + expert source interviews • Q&A's • syndicated content