Documents – Content – Push – Results

With your business and the PR program running in sync, a cycle of activity and momentum is established.
Here's how it works:

Documents

Every business needs to document ‘Who we are, What we do, How we do it, Why we’re different.’  Not only does the outside world need to know this, but it protects against institutional knowledge being lost over time, employees being forgetful, and proprietary differentiators that may be overlooked.  Documents takes the form of messaging, fact sheets, mission statements, news, backgrounders and bios – forming the digital library and your distinct identity.  This is your foundation.

Content

A company’s real-time voice – what it communicates to the media and its audiences – is made up of a pipeline of pitches, news stories, blogs, case studies and more.  DCPR develops compelling and meaningful Content, using a company’s strengths, successes, thought-leadership, and human-interest anecdotes, connecting them to outside trends, issues, and editorial opportunities.  Consistent Content helps us dynamically position you, keeping you front and center.

Push

Push refers to  outreach activities to move your content - the stories, news, reports, and blogs - to the intended audiences.  Electronic news dissemination, proactive media outreach, syndication, and social media are drivers in its delivery.

Results

Expect the following qualitative and quantitative results, which will build as the program gains momentum.

• Quality and frequency of press coverage and placements
• Number of media briefings
• Elevated visibility and competitive differentiation
• Web traffic as a result of exposure
• Interaction and commentary with online parties of interest
• Inbound prospect, partner, investor or other inquiries
• 'Street' credibility within your communities
• Priming the pump – building familiarity and relationships with industry contacts, VCs, analysts, media and potential customers, and association executives.

DCPR works to leverage and 'repurpose' these results to augment ment your website and to support your sales and marketing teams with the ammo they need.