DCPR Pulse

News : RST Development Engages DCPR for Full-Spectrum Communications & Public Relations

April 3, 2003 – Washington D.C. – RST Development, developer and owner of affordable housing has engaged DCPR to develop its personality and marketing materials, and to undertake a public communications program.

Founded in 1996, RST Development had built a successful track record as developer and owner of over 4,000 housing units in 26 communities throughout the mid-Atlantic region. RST, along with its two affiliated companies, Hercules Real Estate Services, and Triangle Construction, required logos for the three related companies, a capabilities brochure, and website.

With its recent hiring of vice presidents of acquisition and construction, RST's expansion plans also called for greater awareness of the company and its development expertise.

"Given the success of our developments and the continued need for affordable housing throughout the country, RST is positioned for additional growth. We're at the stage where we need to clearly define and scale up our voice, and have the means to effectively communicate our story," said RST Development principal Scott Copeland.

Amongst other goals, DCPR's public relations program will highlight RST's recent completion and commencement of several affordable housing developments and its expertise in forming strong public-private partnerships.

Update

To view RST's website and representative media coverage as a result of DCPR's public relations program, please visit www.rstdevelopment.com.

Feature placements include the following:

• Commercial Property News, Rundowns Reborn
• Journal of Housing & Community Development
• Urban Land Magazine
• Washington Post (3)
• Richmond Times Dispatch (2)
• Richmond Free Press
• Affordable Housing Finance
• Multi-Housing News
• Washington Business Journal
• Daily Record
• Multi-Family Executive
• WRIC-TV (ABC)
• WBT-TV (NBC)
• WTVR-TV (CBS)
• WRLH-TV(Fox)

<<Back