DCPR Pulse

News : Atlantic Realty Companies engage DCPR to Redefine Online Identity
More than a fresh coat of paint – website is built-to-suit

November 22, 2003– Washington D.C. – The Atlantic Realty Companies (ARC) engaged DCPR to a conduct a brand assessment and build their new corporate website.  ARC, which has developed and and managed millions of square feet of commercial space throughout the D.C. metro region over its 13 year history, had outstripped its previous website identity.

ARC sought a more sophisticated online presence, with streamlined design and graphics, clearer navigation, and thoroughly updated content that spoke to its breadth of services and successes.    

Rather than take a patchwork or cosmetic approach, ARC viewed the entire project as an opportunity to re-assess its identity, ensuring that the investment in a new website would best reflect and showcase its capabilities.  They also required that the new website function as a platform to showcase and market its numerous commercial properties.   

Before concepts or designs are created, DCPR's team will undertake an internal and external assessment and market study, providing the blueprint from which the website’s personality, messaging and competitive differentiation will be established.  Once complete the website will provide a compelling visual scheme, easily navigated architecture and content to emphasize ARC’s expertise and success stories, supported through the use of numerous case studies. 

Update

To view ARC's website, please visit www.arcrealty.com.

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