Mixed Media

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Social Media: Who’s Got Time? Books Offer Crash Approach

Posted by Joel Greenberg
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The Merovingian, the stylish antagonist in the Matrix Reloaded, responds to Neo and group after they rebuff his invitation to sit and relax with a drink: “Ah, yes, but who has time?  But if we don’t make the time, then we won’t have time.”

And therein lies the rub when facing social media.  With the temptation and promises offered by LinkedIn, Facebook, Twitter, and YouTube to drive leads and sales for your business, you wonder how much of a commitment will it take?  It can seem like an all or nothing proposition. So, depending on how much time you have to dedicate, these books promise a crash course and shorter daily route:

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