Corporate Branding presents a challenge...companies need to convey a comprehensible or clear understanding of what they do, and yet do so in a unique and memorable way.
This hydro company found a brilliant way to extend its service to an elevated brand promise. Their truck, emblazoned with the tagline "ultra high pressure, even higher standards" ironically appeared in the Pennsylvania Avenue plaza in front of the White House, ostensibly doing power washing just as Obama was facing his own steam kettle of ethical issues around lobbying and influence peddling. He had just signed a couple executive orders curtailing these practices, including high-level execs leaving their gov posts to cash in on their connections as lobbyists.
Certainly the right place for some real and symbolic heavy duty power washing to clean up the gunk of government.