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Mixed Media
Mixed Media offers tips, tools, and observations regarding today's communications. From journalistic practices, to the evolving use of social media, we'll be looking at the intersection of technology, human and business practices.
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Wake Up From the Presentation Nightmare: How to Deliver a Message That Matters
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineIf you have a problem either staying awake or getting to sleep, you know how quickly presentations can induce that foggy haze akin to taking Ambien. Considered a must-use tool, PowerPoint presos conjure hellish feelings of having to endure a yawnfest of slides packed with far too much detail -- those dull paragraph-long bullets that are repea ...Jun 05 -
Email Marketing & PR Pitching: Is no response a reply?
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineHeraclitus, Greek philosopher, 500 BC, knew a little something about the future of communications and email, with his maxim “You never step into the same river, as new waters flow on to you.” Nothing truer given the unending flow of messages that cascade through our inboxes today. So, when it comes to an email campaign, or pitching a reporte ...May 01 -
Making & Marketing Video: Short & Sweet & Attractive
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineThat YouTube is the second largest search engine next to Google, and that humans are always interested in a good visual story, makes a strong case for companies to use video. But it’s the little things like concept, creation and execution that can stand in the way of the reality of engaging viewers. Jesse Buckley, Video Director of Daily Gro ...Apr 28 -
PR Firms: What's the Value? And How to Use Them
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offline// While any PR firm could recite and opine about the value they bring to early stage companies and start-ups, how credible would that be? Who better to listen to than an entrepreneur and now VC? Mark Suster, an entrepreneur turned VC and General Partner at GRP Partners wrote the following, which was featured on Business Insider: One of t ...Jan 30 -
Show all entries from PR + Communications
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How the PR Industry is filling the vacuum left by shrinking newsrooms
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineDear Mr. CEO of Tech-Widget Corp: No longer will you just make widgets, you will also be a publisher. With the the attrition of the news media – the closing of magazines and newspapers – you’ll find fewer remaining reporters to tell your story. In essence you’ll have an even smaller keyhole to pass through to get your story delivered. The good ...May 06 -
All The News That's Fit to Print: Behind the Scenes at The New York Times
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineThe Kalb Report - Behind the Scenes at The New York Times The New York Times, operating at the pinnacle of the media landscape for decades as one of the most widely read and respected media properties, now faces new pressures to compete, stay financially solvent, and retain its aura of excellence while operating in an ecosystem of decomposition ...Feb 03 -
Show all entries from Media & Journalism
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Interviewed…but not included: Not every ‘at bat’ results in coverage
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineOne of the more gratifying and important activities in PR is crafting a pitch that hooks a reporter… leading to an interview that hopefully leads to coverage. We've all experienced the expectations, and then the disappointment to read the article only to find the CXO or spokesperson entirely absent. Just like real estate deal, a lot can happen ...Jun 28 -
DEAR PR FOLKS: Please Stop Sending Us "Experts" And "Story Ideas" -- Instead, Send . . .
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineBusinessInsider apparently hit their threshold of being bombarded with “STORY IDEA” and “EXPERT AVAILABLE” from PR pitches. What Editor-in-Chief Henry Blodget says they’re looking for isn’t a preamble or teaser, but the actual goods – compelling stories and straight up quotes and outlooks on a timely topic. Too many PR firms try get trapped int ...May 10 -
Show all entries from Media Relations
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The Color of Government Tech = Not All Gray
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineAdding Color to Gov Tech Think of a fire engine, and the color red comes to mind. Think government IT and likely the color is dingy, mottled gray. So, attending a conference on gov technology wouldn’t seem to be the most appealing way of spending 8 hours. That is, unless you’ve been to a FedTalks event, like the one I attended at the Sidney Harm ...Oct 12 -
Show all entries from Events
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Brilliant Brand in the Time & Place of Obama
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineCorporate Branding presents a challenge...companies need to convey a comprehensible or clear understanding of what they do, and yet do so in a unique and memorable way. This hydro company found a brilliant way to extend its service to an elevated brand promise. Their truck, emblazoned with the tagline "ultra high pressure, even higher standa ...Oct 04 -
Show all entries from Branding
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When the digital version is all that remains
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineTwo years ago, almost today, Clark Topping, my web development partner and I were called out of the blue by a NYC real estate developer who wanted us to create his website. He summoned us to a remarkable equestrian property he built on hundreds of acres north of Manhattan...saying only "you'll have to see it to believe it." Not far from the ...Mar 09 -
Show all entries from Websites
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Social Media = Like Dandelions in Spring
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineInfographic Shows Social Media Sprouting Like Dandelions While everyone can recite a handful of the most popular social media sites, this infographic puts in perspective how many different sites and sharing platforms there are. If nothing else, it gives companies a way to view the “Conversation Prism” aptly coined by Brian Solis, who may b ...Apr 22 -
Social Media: Who’s Got Time? Books Offer Crash Approach
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineThe Merovingian, the stylish antagonist in the Matrix Reloaded, responds to Neo and group after they rebuff his invitation to sit and relax with a drink: “Ah, yes, but who has time? But if we don’t make the time, then we won’t have time.” And therein lies the rub when facing social media. With the temptation and promises offered by LinkedIn, F ...Mar 03 -
Show all entries from Social Media
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Getting to the Top in SEO? By the numbers -- Its all in the Content
Posted by Joel Greenberg- 0 CommentsJoel GreenbergJoel Greenberg has not set their biography yetUser is currently offlineFor years, search engine marketing was considered a black art, a dubious world of overpaying consultants to somehow get your website found in the huge and unwieldy web universe. But much of what lies behind SEO, what really works, has been demystified. This chart, part of MarketingSherpa 2012 Search Marketing Benchmark Report – SEO ...Jul 12 -
Show all entries from SEO