Small company with a big solution for homeland security’s #1 priority –  radio interoperability -- looks to PR & communications to generate market awareness for products in federal, local and state government agencies.

March 15, 2005 – Washington, DC – Its not likely you’d stumble across Communications-Applied Technology (C-AT) tucked away in the back of a two-story R&D building in Reston, but C-AT has been quietly making the holy grail of communications devices - a small black box that that allows first-responders using different radio equipment to talk to one another.

The marketing challenge has been to reach and inform the thousands of local fire, police, public safety and other agencies across the nation that its flagship product – the “Incident Commanders’ Radio Interface (ICRI) – is the highly effective, easy to use, affordable solution they're looking for.

C-AT has engaged DCPR to raise its visibility and promote the ICRI to public safety and military communities.  The PR program will feature a pipeline of product news, user application case studies, contributed articles, and consistent media outreach.  Media targets include local, state and federal government; fire, police, and EMS; and mobile/wireless technology publications and websites.  Additional marketing includes online advertising and ad word (pay per click) campaigns.

"Radio interoperability” has been an urgent public safety issue for years, and was brought to painful public awareness on 9-11, where firefighters in the World Trade Center weren't able to notified of the towers' impending collapse.

Program Update:

Resulting media placements can be viewed on C-AT's website at:
http://www.c-at.com/main/press.html