Documents – Content – Push – Results

With your business and the PR program running in sync, a cycle of activity and momentum is established. Here's the ingredients:

Documents

Every business needs to document ‘Who we are, What we do, How we do it, Why we’re different.’  Not only does the outside world need to know this, but it protects against institutional knowledge being lost over time, employees being forgetful, and proprietary differentiators that may be overlooked.  Documents takes the form of messaging, fact sheets, mission statements, news, backgrounders and bios – forming the digital library and your distinct identity.  This is your foundation.

Content

A company’s real-time voice – what it communicates to the media and its audiences – is made up of a pipeline of pitches, news stories, blogs, case studies and more.  DCPR develops compelling and meaningful Content, using a company’s strengths, successes, knowledge assets, and human-interest anecdotes, connecting them to outside trends, issues, and editorial opportunities.  This consistent Content helps us dynamically position you, keeping you front and center.

Push

Push refers to our outreach activities to move your content - the stories, news, and blogs to the intended audiences.  Electronic news dissemination, syndication services, and personal and proactive media and analyst relations are key drivers in its delivery. 

• Quality and frequency of press coverage and placements
• Number of media briefings
• Elevated visibility and competitive differentiation
• Web traffic as a result of exposure
• Interaction and commentary with online parties of interest
• Inbound prospect, partner, investor or other inquiries
• 'Street' credibility within your communities
• Priming the pump – building familiarity and relationships with industry contacts, VCs, analysts, media and potential customers, and association executives.