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Public Relations

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Your prospects are a couple of keystrokes and click away from learning about your company and your competition. But ignore your communications and your audience will go away – or they may never arrive.

Low or no visibility, old information, and weak or illogical messaging shear away the trust and confidence that prospects, the media, and partners look for.  Being under the radar may good in combat, but in business, its costly and loses opportunities.

DCPR uses communications and public relations to dynamically position your company – helping shape how and where you’re seen and perceived - creating the momentum to get you from here to there.  It doesn’t happen overnight nor is it once and done with;  it's accomplished through consistency.  Its an ongoing conversation that informs and educates audiences consistently over time.

Media coverage, news dissemination, online communications, and live events are ways to stay visible and relevant in shifting and ever-changing markets.

Our services include:

•pitch & story development
•news releases & case studies
•Q&A's & executive profiles
•bylined articles & features
•awards & speaking opportunities 

•media, blog & analyst relations
•blog strategy & content development
•social media tools
•community engagement
•RSS and syndication 

•product launches & startup rollouts
•press & analyst briefings
•media training
•event strategy & coordination
•tradeshow support
 

Good PR doesn't happen by accident.  Learn about the process to get the most of your program.

 

Client Quotes

"The Aptima story is not an easy one to tell. Joel was able to jump start our PR program by quickly understanding the complexity of our work, converting it into interesting, exciting news, and reaching out to the media to generate hard results. 

With his help, Aptima received the coverage it was looking for, including stories in Inc., The Boston Globe, and Washington Technology." 

Mike Paley
Executive Vice President 
Aptima, Inc.