DCPR Blog

Two years ago, almost today, Clark Topping, my web development partner and I were called out of the blue by a NYC real estate developer who wanted us to create his website. He summoned us to a remarkable equestrian property he built on hundreds of acres north of Manhattan...saying only "you'll have to see it to believe it."   Not far from the hustle and bustle of concrete and skyscrapers he he had developed the equivalent of an equestrian Ritz-Carlton for enthusiasts to board and train their horses.  It was to be the beginning of a strange tale that got stranger.

When he invited us up to the property, he had graciously put us up in what was the crown jewel of the property, a 25,000 square foot converted barn that was part hunting lodge, part centerfold ad for a lifestyle magazine that functioned as his on-site residence. 

Semiotics:  The study of signs, symbols and signals in a societ's culture.

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Joel