German enterprise software company looks to grow US market presence with PR program featuring media and analyst relations program and more.

Publicly traded firm focuses on growing U.S. stature and expanding market presence

January 4, 2006 – Washington DC – Beta Systems, the German enterprise software company has engaged DCPR for public relations as it seeks to extend its reach and expand its market presence in North America.  With 15 subsidiaries worldwide, Beta Systems has over 40 products spanning its data center infrastructure, enterprise content management, and identity management lines of business.

The PR program will focus heavily on media and analyst relations to communicate the advanced engineering and quality of its software, and to highlight the use cases of its customers' applications. Tactics will include securing coverage of new product releases and product reviews; placement of contributed articles and case studies; and inclusion in analyst impact studies and reports.    

Founded in 1983, Beta has operated in the U.S. for 10 years and is listed on the Borse (German stock exchange).